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Senior Marketing Associate, Electric Vehicle Marketing

Waltham, Massachusetts, Providence, Rhode Island, Syracuse, New York, Albany, New York

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Every day we deliver safe and secure energy to homes, communities, and businesses. We are there when people need us the most. We connect people to the energy they need for the lives they live. The pace of change in society and our industry is accelerating and our expertise and track record puts us in an unparalleled position to shape the sustainable future of our industry.

To be successful we must anticipate the needs of our customers, reducing the cost of energy delivery today and pioneering the flexible energy systems of tomorrow. This requires us to deliver on our promises and always look for new opportunities to grow, both ourselves and our business.

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About the Position:

Develop and implement integrated Marketing campaigns to help to position National Grid as a trusted advisor and leader related to Electric Vehicle education and adoption. Analyze industry and customer electric vehicle trends and other relevant information to create effective customer marketing plans related to the company’s Electric Transportation Initiatives. Manage and optimize marketing budgets. Utilize processes that improve communication effectiveness and efficiency. Work with partner agencies to create and execute customer communications that deliver increased customer satisfaction and drive business results.
Position Responsibilities (including but not limited to):

  • Work across the organization with the teams that Marketing supports such as New Energy Solutions and Business Development to provide Marketing support
  • Development and fully implement multiple marketing communication plans to drive participation financial performance and customer satisfaction.
  • Manage the marketing budget to efficiently deliver on objectives and ensure budgets are maximizing business results.
  • Monitor and review financial information, updating where necessary in order to identify any anomalies or discrepancies and ensure management has access to up to date and accurate information.  
  • Work collaboratively with customer insights team on customer research and campaign test plans to ensure campaigns are targeted and budgets effectively utilized.
  • Determine campaign ROI’s and ensure past campaign learning’s are implemented into future campaigns.
  • Improve the customer experience by optimizing customer communications, including content on the website
  • Develop and maintain effective relationships with key stakeholders in order to share best practices, provide technical advice and build bases of influence.
  • Oversee Purchase Order process and oversee invoices to ensure vendors are paid on time and financial allocations in SAP are accurate.
  • Proactively research, monitor collate and analyze policy, work unit and/or financial data within one or multiple areas using pre-determined tools, methods and formats in order to support the department’s decision making process
  • Execute instructions and requests, plan and organize resources and make appropriate arrangements to ensure that work is carried out efficiently and in line with relevant policies and processes.
  • Maintain and provide campaign information in order to ensure regulators and other stakeholders are kept up to date with relevant National Grid program plans and communications.
  • Keep up to date with market/regulatory developments within own profession/discipline in order to ensure the optimization of best practice for National Grid.
  • Manage the day to day relationship with contract or external service providers, including negotiation of costs for Marketing services
  • Contribute to developing project standards and processes to improve project delivery within the relevant function.
  • Challenge existing ways of working and continuously seek ways to do things better in order to drive greater efficiencies within assigned area.
  • Approach the role with positive energy and optimism and an ability to work through ambiguity and adversity when necessary.
  • Willingness to travel periodically to different locations within the National Grid service territory.
  • Ensure accuracy of the content related to Electric Transportation Initiative on the National Grid website.
  • Leverage owned channels such as website, social media, bill inserts to expand promotion of programs. 
  • Review marketing campaign materials for accuracy, customer focus and branding alignment.


Knowledge & Experience Required:

  • Bachelor's degree in Business, Marketing or a related concentration and 5+ years of related experience
  • Knowledge of National Grid's business operations, company policies and practices.
  • Proficient in relevant software e.g. Microsoft Office products (Excel, Word, PowerPoint)
  • Knowledge of relevant industry practice and legislation. Knowledge of current trends within the industry and developments.
Capability Requirements:
  • Conceptual Thinking (2): Sees patterns or trends in data or situations, notices when something is similar to a past situation
  • Knows how to remain motivated, engaged and positive with an eye towards personal development
  • Marketing Strategy/strategic thinking and planning experience
  • Direct to customer Marketing and Direct Marketing experience. Must understand basic Direct Marketing principals.
  • Campaign implementation and results analysis experience required.
  • Strong Project Management Skills
  • Ability to work independently and within a team
  • Proactive, Resourceful, Solutions Oriented, Drive for Results
  • Well organized and flexible to adapt to rapidly changing market conditions
  • Ability to work cross functionally within an highly matrix organization
  • Analytical Thinking (3): Sees multiple relationships between different sources of data, identifying several likely causes or consequences of a situation
  • Impact and Influence (1): Uses direct persuasion to influence others, using basic data, logic or a solid business case

  • Customer Orientation (2): Takes personal responsibility for correcting problems promptly and communicates customer expectations to monitor delivery and satisfaction
  • Attention to Detail (2): Reviews accuracy of own work and checks that all details are completed

  • Conceptual Thinking (2): Sees patterns or trends in data or situations, notices when something is similar to a past situation
  • Some travel required
Job Dimensions:
  • Employee: no direct reports
  • Budget: Tracking and optimizing marketing budget (up to $500,000)
  • Process Invoices and general budget tracking
This position is one of National Grid’s career path roles which provide for promotional opportunities within and across salary bands as you develop and evolve in the position by gaining experience, expertise and acquiring and applying technical skills. 

National Grid is an equal opportunity employer that values a broad diversity of talent, knowledge, experience and expertise.We foster a culture of inclusion that drives employee engagement to deliver superior performance to the communities we serve.National Grid is proud to be an affirmative action employer. We encourage minorities, women, individuals with disabilities and protected veterans to join the National Grid team.


:Customer Group

Primary Location


Other Locations

:RI-Providence, NY-Syracuse, NY-Albany


:Customer Group



Job Posting

:Apr 13, 2018, 12:33:52 PM

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